Jiani Wu (Base.London) 
Creative Designer

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Work
  1. Mulberry
  2. Hyperleisure
  3. Xiami Music
  4. Dao
  5. Wellness Punk 
  6. Under dimension
  7. YiQiShow
  8. WakeWake
Xiami Music
Layout Visual Design
Year: 2018-2021
Creative Director: Mog Zhang

Xiami Music (2008–2021) was Alibaba Group’s music app. A series of work that focused on creating youthful, trend-driven, and engaging visuals to resonate with young audiences through HTML5 web experiences across both app and web platforms.

The work included themed designs responding to different music styles, featuring creative layouts, illustrations, and visual treatments. All designs were developed for various screen sizes and formats—including banners, landing pages, and web interfaces—ensuring visual consistency and scalability across multiple digital platforms.







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