Jiani Wu (Base.London) 
Creative Designer

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Work

1. Mulberry
   
2. Hyperleisure
3. Xiami Music
4. Dao
5. Wellness Punk 
6. Under dimension
7. YiQiShow
8. WakeWake

Wellness  Punk

Index

Conceptual Brand Visual Identity
Year: 2019.09
Design:  Jiani  Wu
Wellness Punk explores “punk wellness”, a trend among young people in China where traditional health practices coexist with unhealthy habits.  It describes a contradictory lifestyle in which individuals pursue traditional Chinese wellness practices while simultaneously engaging in unhealthy habits such as staying up late.

Through my research, I identified this behavior as a form of psychological placebo. In response, I created Wellness Punk, a conceptual brand featuring a portable wellness kit, five wellness packs, and instructional manuals—all medicines made of paper. This project critiques the effectiveness of “punk wellness” and the illusion of self-care, reflecting on how young generations navigate health and well-being within an overstimulated contemporary society.

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