Mulberry

Index

Digital Graphic Design

2022.03-Present

A series of digital design works created for Mulberry across digital OOH, website, email, and both organic and paid social channels, including third-party concession platforms. The work supports both BAU and campaign activity, maintaining visual consistency while adapting creative outputs to different formats, objectives and user touch points.

Mulberry Email Templates design, collaborate with Tom Zambaz, 2025

Mulberry Roxanne Campaign Out of Home across London, 2025

Mulberry Season Reduction Digital Visual cross .com, email, paid and organic social and third parties, 2025

Mulberry Sustainability Report, Highlight animation for IG story, 2024

Mulberry Year of the Dragon Digital WeChat Digital Envelope, 2024

Mulberry The Year of the Rabbit Digital Collages Social Activation, 2023

Mulberry Last summer Campaign Wechat article design, 2022

Mulberry Last summer Campaign Wechat article design, 2022

Mulberry Bayswater Campaign Wechat article design, 2023

Mulberry Seasonal Campaign WeChat article design, 2023

Mulberry Seasonal Campaign WeChat article design, 2023

Mulberry Seasonal Campaign WeChat article design, 2023

Mulberry People&Perspectives Campaign WeChat article design, 2023

Mulberry Lana Campaign WeChat article design, 2023

Mulberry Pimlico' Campaign WeChat article design, 2023

WeChat Article Design for Mulberry

2022–2024

Designed campaign visuals for Mulberry’s WeChat platform, ensuring a cohesive visual narrative across different campaigns. From concept to execution, I adapted assets for mobile viewing and built interactive WeChat articles using E2 and Xiumi (WeChat article builder tools), translating the creative direction into a clear and engaging storytelling experience.