Creative Designer
CV
Work
Year: 2022.03 - Present
A series of digital design works created for Mulberry, covering website design, emails, and social media updates...
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Year: 2021
Hyperleisure in the Workplace is an archive book that explores leisure objects in the workplace as symbols of freedom, but also being used as an illusion...
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Year: 2018-2020
Creative Director: Mog Zhang
Xiami Music (2008–2021) was Alibaba Group’s music app. The project focused on creating youthful, trend-driven, and engaging visuals to resonate with young audiences through HTML5 web experiences across both app and web platforms...
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Year: 2020
Creative Director: Mog Zhang
Dao is a four-season illustration series inspired by different musical styles. Each island represents a genre—pop, hip hop, folk, and rock ’n’ roll—translated into a unique visual language. Through distinct colour palettes, forms, and graphic elements...
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Year: 2019
Wellness Punk explores “punk wellness”, a trend among young people in China where traditional health practices coexist with unhealthy habits. Through research, I identified this behaviour as a psychological placebo. In response, I created Wellness Punk...
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Year: 2018
Under Multiple Dimensions is a small experimental zine inspired by M-theory, which proposes an eleven-dimensional universe. Influenced by artist Alisha, the project explores spatial relationships between...
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Year: 2017
Creative Director: Mog Zhang
Design: Jiani Wu
YiQiShow is a live-streaming app designed to entertain a young audience, offering a wide range of live content categories. To enhance its vibrant and engaging brand presence, a lively cartoon dinosaur...
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Year: 2016
Creative Director: Mog Zhang
Design: Jiani Wu
Wakewake is a health-food brand shaped by a design approach rooted in freshness and simplicity. Guided by an organic green palette and a natural hand-written logotype, the identity feels calm, clean...
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